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News & Articles

Thursday 31st March 2016

How Can Apps Help Grow Your Business

Apps for Business

The first question you need to ask yourself is whether your company will benefit from offering an app to your customers. Will an app enable your customers to buy from you every day of the week and at any hour? Will an app provide your customers with a fun and productive way of engaging with you? If you can answer yes to these two questions, your business may benefit from an app.

Your business may have already ventured into the world of social media, but social media is a different animal from apps. Social media is all about engaging with people, providing information and responding to queries and complaints – it is not necessarily about the buying and selling experience.

An app is different. An app can be monetized, either with advertisements or with purchases made via the app, providing another income stream for your business. People often browse app stores and download apps based on recommendations, so you may be able to reach new customers by providing an app. An app can also act as a shop window, advertising your goods or services, yet doing so in a non-blatant way.

Having an app can help your business stand out from its competitors, especially if you are in the small business sector, where the take-up of apps is almost non-existent. If you are the first in your locality to offer an app to customers, it will make others sit up and take notice, impressed by your modern approach to doing business.
What should a good app contain?

You should aim to make your app as user-friendly as possible, including as much information as possible so that your customers have everything they are looking for at their fingertips. In addition, your app could offer added value; for example, if your business sells physical goods, you could offer rewards via the app rather than by a loyalty or reward card.
How do you go about developing an app?

Although there are online-based software programs that will take you through each step of creating an app, these are basic and may not satisfy all of your customers’ needs. This can be a costly mistake, both in terms of finances and customer dissatisfaction. It is far better to engage the services of a professional, independent app creation company.. This will ensure that you have all the functions that make your app worth downloading.

For the modern business, an app can be a valuable tool in reaching new customers and building brand loyalty. However, it is best not to leave app design in the hands of inexperienced staff, but rather hire a professional to create a custom app for you and start branding your business in a positive way.

Courtesy of Muncie, Indiana