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News & Articles

Monday 20th June 2016

Small Businesses and Mobile App: A Success Story

Mobile apps connect businesses to customers directly on their phone and create ways of engagement never seen before. Studies showed over 85% of people prefer mobile apps rather than mobile websites due to its ease of use and convenience.

Thousands of businesses have reaped the rewards of having a mobile app. Having a mobile app for your business allows you to connect with customers through your unique branding, real-time interactions and targeted loyalty programs at your fingertips. Customers are reminded of your company through the app icon, push notifications and mobile interactions. Push notifications allow you to chat to multitudes of customers, without waiting for them to look up your email or website. Customers can share information on specials and events to their social networks, which increases your customer base. Through engaging with customers the app provides your business with leads and promotes return users.

Having a mobile app enables your company to tell your unique stories and provide brand experience through the app. An app enables new forms of brand engagement that can’t be achieved with traditional media like ads and flyers, such as a quick demo video, photo gallery and interactive features. An app differentiates your business from competitors and allows the brand experience to continue.

More sales is achieved through deeper customer engagement, targeted promotions and loyalty programs. A mobile app is cost effective, you can directly target your customers and control how and when you run a promotion without having to forever pay commissions the way you do with coupons or groupons. An app keeps you in touch with customers which leads to more repeat businesses.

According to studies time spent on apps more than doubled in the last two years, and the projection is set to increase. Yet more than 70% of businesses don’t have a mobile app despite its rising popularity among users. Be amongst the first in your market to create an app for your business and tell your unique success story!

 “Mobile apps connect businesses to customers directly on their phone and create ways of engagement never seen before. Studies showed over 85% of people prefer mobile apps rather than mobile websites due to its ease of use and convenience.”

Content Publisher: Jessica Taylor