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News & Articles

Wednesday 27th July 2016

Going Mobile is More Important and Affordable than Ever

Some small businesses are still not fully tapping into the greatest marketing opportunity of our time: the Internet. Many businesses now have a website and can interact with potential consumers via desktop, but these businesses are still behind the ball because increasingly, online traffic is being conducted through mobile phones. Small businesses are missing out because they either:

a.) Do not have a mobile optimized website or

b.) Do not have a mobile application.

Last year, Google updated its search algorithm to favor mobile friendly websites for mobile Google searches. To mobile-friendly businesses, this was a good thing, but according to eMarketer, 48 percent of small businesses are not mobile optimized and their search listings on mobile have dropped as a result.

Mobile traffic is on the rise. Back in 2014, comScore reported that smartphones and tablets already accounted for at least 60 percent of all online traffic. While much of this traffic was going to social media sites like Facebook, Twitter, and Instagram even at that time, an estimated 35 percent of organic website traffic came from mobile devices too. So in 2016, a small business ignoring the rising popularity of mobile would be missing out on a tremendous and growing market.